resume

Kimberly Springer

Resume (PDF)

SOCIAL MEDIA AND WEB PRESENCE

EDUCATION

  • Master of Science in Information, University of Michigan – Ann Arbor, 2014

  • Certificate in Web Design & Development, Birkbeck College, London, UK

  • Doctor of Philosophy, Emory University

  • Bachelor of Arts in Sociology, University of Michigan – Ann Arbor

DIGITAL, WEB, & SOCIAL MEDIA EXPERIENCE

Social Media Producer, Michigan Radio – 10/2014 to present

Responsible for overseeing and implementing Michigan Radio’s social media activities. I coordinate Michigan Radio’s online outreach, engagement and promotion by directly engaging Michigan Radio’s audience in a variety of social media channels. My role also includes leading efforts to develop a vibrant social media presence for Michigan Radio’s journalism content across platforms.

Archival Editor for Social Media/Digital Preservation (Intern), National Public Radio – 6/2014 to present

Responsible for developing sustainability plan for archival editing function that connects library’s archives of over 100,000 hours of NPR programming to current events and reporting; establishing a workflow for digitization of NPR news programs stored on reel-to-reel magnetic tape, based on best practices. Other responsibilities include:

  • Channels managed: NPRchives’ Tumblr, NPRchives’ Twitter

  • Contributor: NPR Library’s Twitter

  • Sourcing compelling material from the archives to share via social media channels

  • Writing content and editing audio in NPR’s CMS Newsflex for social media channels

  • Scheduling content release using TweetDeck and Everypost

  • Digitizing reel-to-reel materials to increase volume of digital audio available for content production at NPR

Researcher for Office of Digital Engagement, U.S. State Department – 1/2014 to 5/2014

Responsible for researching and writing white paper on the value of blogs and social media metrics

Social media and web strategist for the State of Opportunity Project, Michigan Radio – 1/2013 to 4/2014

Responsible for devising and executing social media and web strategy for W.H. Kellogg-funded project on children and poverty in Michigan. Campaign resulted in increasing Facebook followers by 88% over the course of one year and creating five new thematic blogging areas, which increased website visits by 25%. Other responsibilities included:

  • Channels managed: State of Opportunity website, Facebook, and Twitter feed

  • Regularly blogged for technology and opportunity desk

  • Produced digital builds for on-air features and documentaries using Core Publisher

  • Used HTML/CSS skills to integrate third-party tools

  • Embedded with reporting team to improve thematic web content

  • Scheduled content release using HootSuite and Buffer

  • Edited and proofread web posts according to Associate Press Style

  • Monitored web analytics and implementing strategy based on analysis

Social media and web strategist for Doctors United for Haiti – 7/2012 to 12/2012

Responsible for devising social media and web strategy for nonprofit that sends doctors to Haiti to provide vital health services. Responsibilities included:

  • Redesigned information architecture of WordPress website using HMTL/CSS

  • Wrote content for all website sections

  • Coordinated with Volunteer Coordinator to write recruitment content

  • Devised communications strategy for virtual board located in five different cities

  • Managed membership using Constant Contact

PROJECT MANAGEMENT EXPERIENCE

Project Manager for Community Memory, & Ethical Access to Music Archives, School of Information, University of Michigan – 10/2013 to 6/2014

Responsible for managing a team of three faculty, seven graduate students, and several external contractors to launch a working prototype of an online music archive. Other responsibilities included:

  • Scheduled team tasks and dependencies

  • Assigned and prioritized deadlines

  • Compiled progress reports for the faculty research principal investigators and external stakeholders

  • Negotiated competing project demands

  • Consulted with programmer to assemble a prototype delivery system built in the Drupal (7.0) web content management system

  • Compiled materials for presentations, such as SXSW

University-level teaching posts with: The Ohio State University (2010-2012), King’s College London (2003-2010), and Williams College (2010/1999-2001)

  • Research and teaching in new media technologies, social media, and public radio for social change